About Us

Caterina- Founder, Lead Esthetician

Born in Udine, Italy, Caterina’s passion for helping people feel and look their best blossomed at a young age. As a young girl, she enjoyed embracing her friends’ beauty through hosting dress-up parties and playing the make-up artist. Since then, she furthered her talent, receiving her cosmetology license through Capri Institute, and opened up her own practice, which became known as Bellezza Si (translated as “Beauty, Yes”). As she noticed space in the industry in which she could bring value and quality products directly sourced from Italy, she began developing her own product line.

Caterina fully embodies the European philosophy of personalized skin care, serving as both an esthetician but most importantly as a friend, nurturing life-long relationships with each of her clients as she gets to do what she loves everyday.